Tyson Fury has named Turki Alalshikh as his promoter and tied the move directly to a long-awaited fight with Anthony Joshua. Across a series of Instagram stories, Fury labeled the Saudi boxing financier “the promotor of the GK” and added “till I retire.”
The declaration pushes aside Frank Warren and Queensberry, who have guided Fury for years, and clarifies who is steering his comeback. Alalshikh has funded many of boxing’s biggest nights through Riyadh Season, yet he holds no official promoter’s license and has never been listed as the promoter of record for the events his money has backed.
Fury went further on a third story, posting a face-off image of himself and Joshua with Alalshikh standing between them and the caption “biggest fight in boxing by a mile.” The framing leaves little doubt about what the promotional alignment is meant to set up.
The Joshua Picture
The promotional credit for Fury versus Joshua has been contested for months. UFC president Dana White has said publicly that Zuffa Boxing would promote the bout, while Warren and Joshua’s promoter Eddie Hearn have disputed that claim. Hearn told talkSPORT he expects Joshua to fight in February before meeting Fury later in the year, provided Alalshikh delivers.
The stories landed a day after Fury appeared at UFC Freedom 250 at the White House, where he stood with White and teased a “massive” announcement about the Joshua fight. Alalshikh followed with a post welcoming Fury “back to America” and promising news on the matchup. By naming Alalshikh now, Fury is acknowledging who controls the purse, and by extension the show.
One caveat worth flagging: Fury, who turns 38 in August, has retired more than once before. He announced his most recent retirement in January 2025 after a second decision loss to Oleksandr Usyk. A promise that lasts “till I retire” carries an asterisk for a fighter whose retirements have a habit of not sticking.