Dana White says Zuffa Boxing’s competition is no longer other boxing promoters but the biggest sports leagues in the world, and promised a wave of major announcements in the coming month following the company’s UK debut in Bournemouth.
White spoke at the post-fight press conference after Zuffa’s first UK event.
People always ask me about, ‘Oh, you’re competing with this, you’re competing with this guy.’ Right now, at the level that we’re at, we’re competing with the NFL. We’re competing with the NBA. We’re competing with Major League Baseball and with the NHL. You got to imagine, in the United States, the powerhouse over there is the NFL. And I’m sure when the NFL, when they were sitting in their executive offices and they saw the deal that we got with Paramount, they had to be thinking, ‘Wait a minute, there was $8 billion sitting over at Paramount that we didn’t get.'
White outlined ambitious expansion plans for both the UK and the US.
I’ve been saying to everybody, January 1st, judge us on the work that we did this year. We’re going to continue. We’ve got a lot of big announcements coming up over the next month. So, you can expect lots of big things coming from us. We have a Sky deal, which is a very big deal to us. So, we’ll be in the UK a lot. And already this year in the United States, we’re going to be adding more fights to Paramount.
