DAZN announced Wednesday it has agreed to acquire EverPass Media, and the deal will make TKO Group Holdings, the parent company of UFC and WWE, a minority shareholder in DAZN.
RedBird Capital Partners and 32 Equity, the NFL’s strategic investment arm, are also becoming minority shareholders in DAZN as part of the transaction. Financial terms of the deal were not disclosed.
EverPass will formally rebrand as DAZN for Business once the acquisition closes, serving as the foundation for DAZN’s next generation of commercial venue distribution. Alex Kaplan, EverPass’ CEO, will stay on to lead the business and take a larger role within DAZN.
TKO’s involvement isn’t new money. The company first invested in EverPass in 2024, well before this buyout. Mark Zhu, TKO’s Chief Strategy Officer, said the promotion is glad to keep backing EverPass through the transition to DAZN, calling live sports a unifier for fans watching beyond the home or arena.
For boxing fans, the deal is notable mainly for who’s now sitting at DAZN’s table. DAZN has been expanding its boxing content lineup, and TKO’s presence as a shareholder ties the UFC and WWE parent company more closely to a platform boxing already leans on heavily.
Existing EverPass customers won’t see any interruption in service as a result of the acquisition.
