The Dana White and Eddie Hearn promotional rivalry has taken another sharp turn, with Hearn delivering a lengthy attack on White at his Liverpool show while White responded with his now-familiar dismissal on the other side of the Atlantic.
White originally floated the idea of a boxing match between the two promoters in what began as a lighthearted exchange, but Hearn has since pursued the concept with enthusiasm and growing frustration at what he sees as White backing away from a fight he called for.
Speaking after his show at the M&S Bank Arena in Liverpool, Hearn went directly at White and challenged him to follow through.
“The only thing that can stop the fight happening is Dana White,” Hearn said. “So really, the truth of the matter is, he’s backing out of the fight that he called on. So who’s the p—e now? Where’s your balls gone? You can’t keep calling me a p—e when you call me out for a fight, and I accept the fight, and then you go, ‘Oh, no, no, we’re bums, it would go on earlier in the night.’ What the f— is that? We would main event and sell out a massive stadium. Do you not think we’d sell out The O2? Do you not think we’d do over a million buys globally?”
Hearn added that he has been daydreaming about the fight in considerable detail. “In bed every night I’ve picked my ring walk, I’ve actually designed my robe. But, like I said, it’ll probably just be fantasy because unfortunately, Dana White backed out of the fight.”



