The Canelo Alvarez vs. Terence Crawford super middleweight championship fight generated $303.9 million in total economic impact for Las Vegas, according to a new study conducted by research firm Applied Analysis and announced by TKO on Tuesday.
The September 13, 2025, Riyadh Season showdown at Allegiant Stadium drew 70,482 fans, marking the largest boxing event attendance in Nevada history. The fight streamed globally on Netflix and became the most-watched men’s championship boxing match of the century.
Canelo vs. Crawford Economic Breakdown
The Applied Analysis study found that the event produced $73.8 million in salaries and wages, supported 1,335 local jobs, and generated $15.8 million in fiscal impact from taxes paid by the organization and visitor spending.
Nearly all of the crowd traveled from outside Las Vegas. Per the study, 95.6% of attendees were non-local, with 10.1% traveling internationally. A staggering 94.8% of attendees said they traveled to Las Vegas specifically for the fight.
Part of $626M Combined TKO Impact
The Canelo vs. Crawford figures were released alongside WWE’s WrestleMania 41 numbers as part of a combined $626.1 million economic impact announcement. WrestleMania 41, held April 19-20, 2025, at the same venue, delivered $322.2 million in economic output.
The findings confirm what we saw firsthand: these were both extraordinarily impactful events for Las Vegas,” said Steve Hill, CEO and President of the Las Vegas Convention and Visitors Authority. “More than a successful fight night and WrestleMania spectacle, these were true destination drivers that compelled fans to travel here for the experience.
WrestleMania 42 Returns This Weekend
The announcement comes as WrestleMania 42 returns to Allegiant Stadium this Saturday, April 18, and Sunday, April 19, marking the second consecutive year Las Vegas hosts WWE’s flagship event.
The fight, orchestrated by HE Turki Alalshikh, Chairman of the General Entertainment Authority, in collaboration with TKO, Dana White, and Sela, set a new benchmark for boxing’s economic footprint in the city.
